Emily Austin

Emily Austin specializes in testing email marketing platforms, automation workflows, and SaaS tools. She reviews and stress-tests ESPs to understand how they perform in real scenarios. She's reviewed dozens of platforms and focuses on uncovering what actually works, helping businesses improve results.

Articles by Emily Austin

[11 Best Shopify Marketing Apps in 2025 (Free & Paid)

• Software Overviews
• Feb 03, 2025
• 12 min read
  Shopify can offer lots of marketing tools, but with so many apps to choose from, where do you start? Let us help you sort this out.](/content/blog/shopify-marketing-apps/index.html)
  [What is DMARC & Why Does It Matter for Your Email Campaigns?
• Email Marketing
• Jan 29, 2025
• 6 min read
  Has the recent news about DMARC from Google & Yahoo left you puzzled about the next steps? You must’ve read that DMARC records will ensure your email campaigns don’t land in spam in the future.  But what is DMARC, and how to comply with this policy change to ensure the best deliverability rates? In this …
  Continue reading “What is DMARC & Why Does It Matter for Your Email Campaigns?”](/content/blog/what-is-dmarc/index.html)
  [14 of the Best WordPress Popup Plugins in 2026
• Software Overviews
• Mar 24, 2026
• 17 min read
  Whether you’re a seasoned developer or just getting your feet wet, our roundup has something for everyone. So, are you game to supercharge your site?](/content/blog/best-wordpress-popup-plugin/index.html)
  [40+ Business Easter Message & Greetings (Free Templates)
• SMS Marketing
• Jan 29, 2025
• 15 min read
  How can we make the most of Easter as marketers or business owners? By making our customers feel special. That couldn’t be done easier with email and SMS campaigns.](/content/blog/easter-messages/index.html)
  [Easter Emails: 25+ Eggs-cellent Examples & Templates
• Email Content Ideas
• Mar 04, 2025
• 18 min read
  Americans spent $192 per person on Easter in 2023, and this festive spirit is set to rise. Now’s the ideal time for growth! Spread warmth by send creative promotional texts, compelling flash sale emails and Easter wishes.](/content/blog/easter-email/index.html)
  [16 Reopening Announcement Messages for Business
• SMS Marketing
• Nov 21, 2025
• 11 min read
  With each passing day, there is more and more hope that the worst days of the pandemic are behind us. Of course, the journey is far from over, but it’s still exciting to have reached this point where we all can take a moment and enjoy the activities we used to do. For many businesses, …
  Continue reading “16 Reopening Announcement Messages for Business”](/content/blog/reopening-announcement-messages/index.html)
  [14 Easter Marketing Promotion Ideas to Boost Sales
• Digital Marketing Tips
• Aug 06, 2025
• 18 min read
  Easter is not only eggs and bunnies. It’s also an excellent opportunity for marketing campaigns. But just before you unleash your inner marketing genius, check out the best marketing practices.](/content/blog/easter-marketing/index.html)
  [Customer Engagement Strategies: Email & SMS Tactics
• Digital Marketing Tips
• Nov 21, 2025
• 19 min read
  Keeping customers engaged is a top priority in marketing plans. But let’s be real: for some, the whole idea of customer engagement is still a bit foggy.](/content/blog/customer-engagement/index.html)
  [14 April Newsletters Ideas Alongside Excellent Email Examples
• Email Content Ideas
• Aug 05, 2025
• 14 min read
  Spring is in full swing, and so should be your April newsletters. Get ready to elevate your email game with our handpicked ideas that will not only shower your subscribers with freshness but also make your content blossom in the hearts of your audience.](/content/blog/april-newsletter-ideas/index.html)
  [9 Easter Newsletter Ideas & Engaging Examples
• Email Content Ideas
• Feb 24, 2026
• 12 min read
  Get ready to crack the code to Easter email success – your newsletters are the canvas for spreading holiday cheer!](/content/blog/easter-newsletter/index.html)
  [25 Sales Promotion Examples for Email Marketing
• Lead Generation
• Jan 29, 2025
• 20 min read
  Sale! Sale! Sale! You’ve encountered it a billion times before you even started working with promotions. However, by now, you know better that its sole purpose is not only for the company to make a buck.](/content/blog/sales-promotion-examples/index.html)
  [30+ Appointment Email Templates & Request Examples
• Email Content Ideas
• Nov 18, 2025
• 23 min read
  Knowing what goes into an effective appointment email is necessary, as it will help edit the template and reduce the possibility of miscommunication.](/content/blog/appointment-email/index.html)