Mailgun Pricing: How Much It Really Costs in 2025
Our expert reviewers combine real-world testing with insights from user reviews across Capterra, G2, Trustpilot, and Reddit to create an objective evaluation.
Most email API buyers land on Mailgun expecting simple per-email rates, only to find a layered system of plan tiers, overage fees, and separate Optimize subscriptions.
30-Second Verdict on Mailgun Pricing:
Mailgun offers four volume-based send plans, from free to custom Enterprise, with no contact-based billing. The Optimize deliverability suite and features like dedicated IPs cost extra on lower tiers.
- Plans and structure: Free offers 100 emails per day; Basic starts at $15 for 10,000 monthly emails; Foundation at $35 for 50,000; Scale at $90 for 100,000; Enterprise is custom from 2.5 million sends.
- Optimize add-on: Pilot ($49/mo) and Starter ($99/mo) cover inbox placement testing, email validations, and reputation monitoring as a separate subscription from the Send plans.
- Hidden costs: Dedicated IPs are $59 per month each, email validations on Foundation cost $1.20 per 100, and overage rates range from $1.80 per thousand on Basic down to $1.10 on Scale.
Mailgun Pricing at a Glance
| Plan | Price | Email Sends | Key Features |
|---|---|---|---|
| Free | $0/mo | 100/day (~3,000/mo) | API + SMTP relay, 1 domain, 1-day logs, ticket support, webhooks |
| Basic | From $15/mo | 10,000/mo | No daily cap, overage at $1.80/1K, 1 domain, 5 inbound routes |
| Foundation | $35/mo | 50,000/mo | 1,000 domains, template builder, 5-day logs, 1-day message retention |
| Scale | $90/mo | 100,000/mo | Dedicated IP pools, 5K validations, send-time optimization, 30-day logs, phone support |
| Enterprise | Custom | 2,500,000+ | Custom features, Rapid-Fire Burst SLA, deliverability services, managed support |
With Sender, it’s free as long as you want it. Send up to 15,000 emails to 2,500 subscribers completely free. Automation, segmentation, email templates, landing pages, and popups included.
Mailgun Pricing Plans & Costs Reviewed
Free Plan Review
| Feature | Limit |
|---|---|
| Monthly Emails | 100 per day (~3,000/mo) |
| Custom Sending Domains | 1 |
| Users | 1 |
| API Keys | 2 |
| Email Templates | Available |
| Inbound Routing | 1 route |
| Log Retention | 1 day |
| Webhooks | Included |
| Support | Ticket only |
| Reporting & Analytics | Analytics and reporting included |
| Dedicated IP | Not available (shared IP) |
| Uptime SLA | Not included |
The 100-email daily cap is the primary bottleneck. You cannot “save up” sends for a weekly burst. Furthermore, the lack of an email template builder means developers must hard-code HTML, and the single-day log retention makes it nearly impossible to troubleshoot delivery failures that occurred over a weekend.
Basic Plan Review
| Feature | Limit |
|---|---|
| Monthly Emails | 10,000 included |
| Daily Limit | No daily cap |
| Custom Sending Domains | 1 |
| Users | Unlimited |
| API Keys | 2 |
| Email Templates | Not available |
| Inbound Routing | 5 routes |
| Log Retention | 1 day |
| Webhooks | Included |
| Support | Ticket only |
| Reporting & Analytics | Analytics and reporting included |
| Overage Cost | $1.80 per 1,000 emails |
| Dedicated IP | Not available |
The Basic plan at $15 per month gives you 10,000 emails and removes the daily sending cap, which is a big deal for transactional email delivery.
Foundation Plan Review
| Feature | Limit |
|---|---|
| Monthly Emails | 50,000 included |
| Custom Sending Domains | 1,000 |
| Users | Unlimited |
| API Keys | Full access |
| Email Templates | Template builder + API |
| Inbound Routing | Full access |
| Log Retention | 5 days |
| Message Retention | 1 day |
| Webhooks | Full tracking, analytics, webhooks |
| Support | Ticket support |
| Reporting & Analytics | Full analytics and reporting |
| Overage Cost | $1.30 per 1,000 emails |
| Dedicated IP | Available as add-on at 50K+ volumes |
| Uptime SLA | Guaranteed |
| Email Validations | Available as add-on ($1.20/100) |
| Free Trial | 1 month free |
The Foundation plan is ideal for agencies managing multiple clients with a go-to SaaS startup email solution.
Scale Plan Review
| Feature | Limit |
|---|---|
| Monthly Emails | 100,000 included |
| Custom Sending Domains | 1,000 |
| Users | Unlimited |
| Email Validations | 5,000 included |
| Email Templates | Template builder + API |
| Inbound Routing | Full access |
| Log Retention | 30 days |
| Message Retention | Up to 7 days |
| Webhooks | Full tracking, analytics, webhooks |
| Support | Live phone and chat support |
| Reporting & Analytics | Scheduled + send analytics reports |
| Overage Cost | $1.10 per 1,000 emails |
| Dedicated IP | One dedicated IP included + IP pools |
| Send Time Optimization | AI-powered (included) |
| SAML SSO | Included |
| Uptime SLA | Guaranteed |
| IP Warmup | Automated dedicated IP warmup |
| Free Trial | 1 month free |
The Scale plan is for serious senders treating email as core infrastructure.
Enterprise Plan Review
| Feature | Limit |
|---|---|
| Monthly Emails | 2,500,000+ (custom) |
| Custom Sending Domains | Custom |
| Users | Unlimited |
| Email Validations | Custom volume |
| Email Templates | Full access |
| Inbound Routing | Full access |
| Log Retention | Custom |
| Message Retention | Custom |
| Webhooks | Full access |
| Support | Managed support + dedicated account manager |
| Reporting & Analytics | Custom reporting |
| Dedicated IP | Multiple dedicated IPs + pools |
| Deliverability Services | Included |
| Rapid-Fire Burst SLA | 99% attempted delivery within 5 min after you send |
| Uptime SLA | Custom guaranteed uptime |
This Mailgun plan is reserved for high-volume senders like large-scale fintechs or national retailers sending millions of notifications.
Mailgun Pricing FAQs
Is a credit card required to sign up for Mailgun’s free plan?
No, a credit card is not required to create a Mailgun free account. However, without one on file, email sending limits are restricted to five authorized recipients only. Adding a credit card removes that restriction and allows sending to any address within the 100-emails-per-day cap.
How does Mailgun’s email API pricing work compared to contact-based platforms?
Mailgun’s email API pricing is based entirely on monthly email volume, not the number of contacts or subscribers stored.
Does Mailgun offer a discount code or promo code for new users?
Mailgun does not prominently advertise a public discount code or promo code on its website. The primary offer for new users is a 30-day free trial on paid plans, which provides full feature access without charge during that period.