# Mailgun Pricing: How Much It Really Costs in 2025

Our expert reviewers combine real-world testing with insights from user reviews across Capterra, G2, Trustpilot, and Reddit to create an objective evaluation.  
Most email API buyers land on [**Mailgun**](/content/reviews/mailgun/index.html) expecting simple per-email rates, only to find a layered system of plan tiers, overage fees, and separate Optimize subscriptions.

## 30-Second Verdict on Mailgun Pricing:
Mailgun offers four volume-based send plans, from free to custom Enterprise, with no contact-based billing. The Optimize deliverability suite and features like dedicated IPs cost extra on lower tiers.

- **Plans and structure:** Free offers 100 emails per day; Basic starts at $15 for 10,000 monthly emails; Foundation at $35 for 50,000; Scale at $90 for 100,000; Enterprise is custom from 2.5 million sends.  
- **Optimize add-on:** Pilot ($49/mo) and Starter ($99/mo) cover inbox placement testing, email validations, and reputation monitoring as a separate subscription from the Send plans.  
- **Hidden costs:** Dedicated IPs are $59 per month each, email validations on Foundation cost $1.20 per 100, and overage rates range from $1.80 per thousand on Basic down to $1.10 on Scale.

## Mailgun Pricing at a Glance
| **Plan**      | **Price**    | **Email Sends**    | **Key Features**                                                   |
|---------------|--------------|---------------------|--------------------------------------------------------------------|
| **Free**      | $0/mo       | 100/day (~3,000/mo) | API + SMTP relay, 1 domain, 1-day logs, ticket support, webhooks   |
| **Basic**     | From $15/mo | 10,000/mo           | No daily cap, overage at $1.80/1K, 1 domain, 5 inbound routes      |
| **Foundation**| $35/mo      | 50,000/mo           | 1,000 domains, template builder, 5-day logs, 1-day message retention |
| **Scale**     | $90/mo      | 100,000/mo          | Dedicated IP pools, 5K validations, send-time optimization, 30-day logs, phone support |
| **Enterprise** | Custom      | 2,500,000+          | Custom features, Rapid-Fire Burst SLA, deliverability services, managed support |

With Sender, it’s free as long as you want it. Send up to **15,000 emails** to **2,500 subscribers** completely free. Automation, segmentation, email templates, landing pages, and popups included.

## Mailgun Pricing Plans & Costs Reviewed
### Free Plan Review
| **Feature**                 | **Limit**                       |
|-----------------------------|----------------------------------|
| **Monthly Emails**          | 100 per day (~3,000/mo)         |
| **Custom Sending Domains**  | 1                                |
| **Users**                   | 1                                |
| **API Keys**                | 2                                |
| **Email Templates**         | Available                        |
| **Inbound Routing**         | 1 route                         |
| **Log Retention**           | 1 day                            |
| **Webhooks**                | Included                        |
| **Support**                 | Ticket only                     |
| **Reporting & Analytics**   | Analytics and reporting included |
| **Dedicated IP**            | Not available (shared IP)       |
| **Uptime SLA**              | Not included                    |

**The 100-email daily cap is the primary bottleneck.** You cannot “save up” sends for a weekly burst. Furthermore, the lack of an email template builder means developers must hard-code HTML, and the single-day log retention makes it nearly impossible to troubleshoot delivery failures that occurred over a weekend.

### Basic Plan Review
| **Feature**                    | **Limit**                    |
|--------------------------------|------------------------------|
| **Monthly Emails**             | 10,000 included              |
| **Daily Limit**                | No daily cap                 |
| **Custom Sending Domains**     | 1                            |
| **Users**                      | Unlimited                     |
| **API Keys**                   | 2                            |
| **Email Templates**            | Not available                |
| **Inbound Routing**            | 5 routes                    |
| **Log Retention**              | 1 day                        |
| **Webhooks**                   | Included                     |
| **Support**                    | Ticket only                  |
| **Reporting & Analytics**      | Analytics and reporting included |
| **Overage Cost**              | $1.80 per 1,000 emails       |
| **Dedicated IP**               | Not available                |

**The Basic plan at $15 per month gives you 10,000 emails and removes the daily sending cap, which is a big deal for transactional email delivery.**

### Foundation Plan Review
| **Feature**                    | **Limit**                     |
|--------------------------------|-------------------------------|
| **Monthly Emails**             | 50,000 included               |
| **Custom Sending Domains**     | 1,000                          |
| **Users**                      | Unlimited                      |
| **API Keys**                   | Full access                   |
| **Email Templates**            | Template builder + API        |
| **Inbound Routing**            | Full access                   |
| **Log Retention**              | 5 days                        |
| **Message Retention**          | 1 day                         |
| **Webhooks**                   | Full tracking, analytics, webhooks |
| **Support**                    | Ticket support                |
| **Reporting & Analytics**      | Full analytics and reporting   |
| **Overage Cost**              | $1.30 per 1,000 emails       |
| **Dedicated IP**               | Available as add-on at 50K+ volumes |
| **Uptime SLA**                 | Guaranteed                     |
| **Email Validations**          | Available as add-on ($1.20/100) |
| **Free Trial**                 | 1 month free                 |

**The Foundation plan is ideal for agencies managing multiple clients with a go-to SaaS startup email solution.**

### Scale Plan Review
| **Feature**                    | **Limit**                     |
|--------------------------------|-------------------------------|
| **Monthly Emails**             | 100,000 included              |
| **Custom Sending Domains**     | 1,000                          |
| **Users**                      | Unlimited                      |
| **Email Validations**          | 5,000 included                 |
| **Email Templates**            | Template builder + API        |
| **Inbound Routing**            | Full access                   |
| **Log Retention**              | 30 days                       |
| **Message Retention**          | Up to 7 days                 |
| **Webhooks**                   | Full tracking, analytics, webhooks |
| **Support**                    | Live phone and chat support    |
| **Reporting & Analytics**      | Scheduled + send analytics reports |
| **Overage Cost**              | $1.10 per 1,000 emails       |
| **Dedicated IP**               | One dedicated IP included + IP pools |
| **Send Time Optimization**     | AI-powered (included)        |
| **SAML SSO**                  | Included                      |
| **Uptime SLA**                 | Guaranteed                     |
| **IP Warmup**                 | Automated dedicated IP warmup  |
| **Free Trial**                 | 1 month free                 |

**The Scale plan is for serious senders treating email as core infrastructure.**

### Enterprise Plan Review
| **Feature**                    | **Limit**                     |
|--------------------------------|-------------------------------|
| **Monthly Emails**             | 2,500,000+ (custom)          |
| **Custom Sending Domains**     | Custom                        |
| **Users**                      | Unlimited                      |
| **Email Validations**          | Custom volume                 |
| **Email Templates**            | Full access                   |
| **Inbound Routing**            | Full access                   |
| **Log Retention**              | Custom                        |
| **Message Retention**          | Custom                        |
| **Webhooks**                   | Full access                   |
| **Support**                    | Managed support + dedicated account manager |
| **Reporting & Analytics**      | Custom reporting              |
| **Dedicated IP**               | Multiple dedicated IPs + pools| 
| **Deliverability Services**     | Included                      |
| **Rapid-Fire Burst SLA**       | 99% attempted delivery within 5 min after you send |
| **Uptime SLA**                 | Custom guaranteed uptime       |

**This Mailgun plan is reserved for high-volume senders like large-scale fintechs or national retailers sending millions of notifications.**

## Mailgun Pricing FAQs
### Is a credit card required to sign up for Mailgun’s free plan?
**No, a credit card is not required to create a Mailgun free account.** However, without one on file, email sending limits are restricted to five authorized recipients only. Adding a credit card removes that restriction and allows sending to any address within the 100-emails-per-day cap.

### How does Mailgun’s email API pricing work compared to contact-based platforms?
**Mailgun’s email API pricing is based entirely on monthly email volume, not the number of contacts or subscribers stored.**

### Does Mailgun offer a discount code or promo code for new users?
**Mailgun does not prominently advertise a public discount code or promo code on its website.** The primary offer for new users is a 30-day free trial on paid plans, which provides full feature access without charge during that period.